Early Links Logo

Rebrand 2020

At last, we can share the results of our rebrand project!   

We would like to thank you all for your involvement and input through our client survey and rebrand competition. It has been wonderful to get your feedback and to hear what Early Links means to you and your families.  

A common theme emerged during the consultation process, with many of you speaking fondly of the relationship you and your family share with Early Links. These connections have often endured over many years. This view was echoed by our staff, who we also included in the consultation process. They felt strongly that these relationships are a significant factor in the ongoing success of the organisation.  

Maintaining these crucial connections is very important and it is clear to us that we should take advantage of the opportunity to maintain and build on this wonderful foundation. To achieve this, our name will change but not entirely. We will move from Early Links Inclusion Support Service to the more succinct, effective and memorable Early Links. This is, of course, the name that many of you already use.   

It was also clear that our logo should change to present the organisation effectively and convey a modern and professional image. For this reason, a new logo has been developed. Two standout entries in the rebrand competition attracted the vast majority of the votes from the judging panel, and these have been used as inspiration for the new logo which we will use to reinvigorate our branding and marketing. Congratulations to Joel Cottier and Maddie Doyle who will share the $500 prize by receiving a $250 gift voucher each.  

Thanks again to everyone who participated in this project. We really value your contribution.